Italy Report: Italian wine’s state of play
Published: 21 July, 2025
The UK’s thirst for Italian wine has proven to be an enduring affair, with the category demonstrating a healthy resilience in a tough market. Among the world’s top seven wine countries, Italy is the only one in growth in terms of hectares under vine, with the country now the largest producer of wine ahead of France and Spain, according to the OIV (International Organisation of Vine & Wine), with exports worth €8.1bn last year – an increase of 5.6% on 2023.
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